That gap is widening, and it’s not a problem about technology, it is a problem about readiness. The organisations closing this gap share three things: modern, AI-ready foundations; security and governance built in from the start; and a disciplined approach to translating AI activity into measurable business outcomes.
Primas: The 25% Club is a closed-door forum for senior technology and business leaders from across ASEAN who are committed to moving from the 80% to the 25%. A day of peer exchange, research-led insight, and practical frameworks
80%
of executives expect AI to significantly contribute to revenue by 2030
But only 25%
have a clear view of where that revenue will come from
30
senior ASEAN technology leaders in the room
What to Expect:
Primas is structured around the three building blocks that consistently separate AI programmes that deliver from those that stall.
Theme 1
Foundation First
Re-imagine the core for scalable AI. Infrastructure, data, and operating environment.
Theme 2
Trust to Scale
Trust enables scale. Platforms, governance, and security that give boards and regulators confidence.
Theme 3
Value Realisation
Rewire business operations with agentic AI. Workflow-led, orchestrated, and P&L visible.
The Format
The day is structured to move from providing context to diving deeper into the specific themes. Morning sessions establish the research landscape and the strategic stakes, before moving into a deeper exploration of the three themes through keynotes and partner perspectives. The afternoon shifts to application — the opportunity for you to engage with the content in smaller, more focused settings, with dedicated time for peer exchange and one-to-one conversations.
The day closes with a networking reception and group activity to wind down and experience something truly unique.
Throughout, Ecosystm analysts moderate all sessions, keeping discussion grounded in evidence and oriented toward practical outcomes.
Why Ecosystm and IBM
Ecosystm is an independent technology research and advisory firm operating across Asia-Pacific. Our role at Primas is to set the research context, moderate all sessions, and ensure the agenda serves the needs of the room.
IBM brings to Primas one of the most comprehensive AI delivery ecosystems in the market, combining its own platforms with the capabilities of AWS, Palo Alto Networks, and Red Hat. The partnership model on show at Primas reflects how enterprise AI is actually built and sustained at scale; not by a single vendor, but by integrated teams with complementary depth.
Who Attends
- By invitation only
- Thirty senior leaders from large enterprises across ASEAN
- CIOs, CTOs, CDOs, CISOs, and business leaders with direct accountability for technology strategy and delivery
- Selected for seniority, relevance, and the quality of perspective they bring to the room
Event Agenda
| Time | Session |
|---|---|
| 8:00 AM – 9:00 AM |
Registration & Networking
Breakfast and Tea/Coffee
|
| 9:00 AM – 9:30 AM |
Welcome & Opening Fireside Chat
Where is ASEAN's AI leadership gap — and what closes it?
|
| 9:30 AM – 10:10 AM |
CXO Panel: The AI Imperative
What is working, what is not, and where value is actually being created.
|
| 10:10 AM – 10:55 AM |
AI and the Power of the Ecosystem
How IBM, AWS, Palo Alto Networks, and Red Hat deliver as one.
|
| 10:55 AM – 11:15 AM |
Break
|
| 11:15 AM – 11:35 AM |
Keynote: Foundation First
Building the infrastructure, data, and operating environment AI actually needs.
|
| 11:35 AM – 11:55 AM |
Keynote: Trust to Scale
Security and governance as the enablers of growth.
|
| 11:55 AM – 12:15 PM |
Keynote: Value Realisation
From agentic AI pilots to P&L impact.
|
| 12:15 PM – 1:15 PM |
Lunch + One-to-One Sessions
|
| 1:15 PM – 2:15 PM |
Rotation 1
Participants attend their first assigned track.
Track A — Foundation First
Most AI initiatives fail because the underlying infrastructure, data, and operating environment were never built to support them. This track explores what it takes to build an AI-ready foundation that scales.
Track B — Trust to Scale
Trust enables scale. Platforms, governance, and security that give boards and regulators confidence.
Track C — Value Realisation
The gap between AI investment and AI outcome is more of a measurement problem than a technology one. This track explores what it takes to turn agentic AI into a line on the income statement.
|
| 2:15 PM – 3:15 PM |
Rotation 2
Participants rotate to their second assigned track.
Track A — Foundation First
Most AI initiatives fail because the underlying infrastructure, data, and operating environment were never built to support them. This track explores what it takes to build an AI-ready foundation that scales.
Track B — Trust to Scale
Trust enables scale. Platforms, governance, and security that give boards and regulators confidence.
Track C — Value Realisation
The gap between AI investment and AI outcome is more of a measurement problem than a technology one. This track explores what it takes to turn agentic AI into a line on the income statement.
|
| 3:15 PM – 4:30 PM |
One-to-One Meetings
|
| 4:30 PM – 4:45 PM |
Closing Remarks
|
| 4:45 PM – 6:00 PM |
Networking Reception + Commitment Wall
|
IBM
IBM (International Business Machines) is a multinational technology and consulting corporation headquartered in Armonk, New York. Founded in 1911, the company has evolved from a manufacturer of punch-card tabulating systems to a leader in high-value, enterprise solutions focusing on areas like hybrid cloud, artificial intelligence (AI), software, and consulting.
AWS
Amazon Web Services (AWS) represents Amazon’s cloud computing platform, enabling individuals and organizations to access essential IT resources including storage solutions, computing power, and database management via internet connectivity.
AWS
Palo Alto Networks is a premier multinational cybersecurity company. Headquartered in Santa Clara, California, it provides AI-powered digital security solutions, including next-generation firewalls, cloud security, and threat intelligence, to tens of thousands of organizations globally.
Red Hat
Red Hat is the world’s leading provider of open-source software solutions, offering a trusted, high-performance portfolio for enterprise IT, including Linux, hybrid cloud, container, and automation technologies.
Amit Gupta
Group CEO, Ecosystm Group
Sash Mukherjee
VP Industry Insights, Ecosystm
David Haigh
Senior Partner, APAC Offerings & Growth Leader, IBM
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