Melanie is an experienced CX (Customer Experience) and VoC (Voice of Customer) strategist with over a decade of experience in CX, insights, research, and data-driven-intelligence. She has worked with top brands across a variety of industries and has designed, managed, and matured CX and VoC programs for both B2B and B2C. Her sweet spot is the intersection of strategy, data & technology, people, and insights to understand and build capability to enhance customer experiences. With a passion for data and technology and pushing the boundaries of what good looks like, Melanie helps organisations harness the power of CX, specialising in VoC to truly understand customer experiences and identify continuous improvement opportunities. She provides clarity on strategy and program design / development and helps businesses create actionable roadmaps to realise the value of customer centricity and drive sustainable success. Thinking beyond the norm and applying strategic thinking and innovative solutioning to improve what, how and why we do the things we do is what she loves. In her free time, Melanie is a passionate athlete, competing nationally and internationally in various canoe sports, up to World Championships level.