Anjali is a Principal Advisor at Ecosystm focused on Blockchain, Crypto, NFTs and Web3.0. She coined, defined and minted the term DeMar (Decentralised Marketing) as an NFT. Anjali helps businesses to develop DeMar frameworks, and bridge businesses to crypto culture digital communities via NFT’s and smart contracts. Anjali is an author, speaker and thought leader in Web3.0. She is also a founder member and contributor to several DAO’s (Decentralised Autonomous Organisations). She is a former leader in international marketing, branding and advertising in the media and tech industry. She was previously the APAC marketing head for Dow Jones, WSJ; and held similar roles at WarnerMedia – CNN, MSN, and the BBC in Hong Kong, India and the United Kingdom. Anjali is based in Hong Kong and in her spare time she likes to hike or go long distance running and enjoys playing mahjong.
