Rahul brings over eighteen years of strategic marketing and leadership expertise to the table, specialising in crafting brand and go-to-market strategies for both B2B and B2B2C entities in professional services, telecom, fintech, and blockchain. His career is marked by a strong ability to drive topline growth and forge resonant brand narratives that capture the attention of C-level executives at Fortune-500 companies. In his most recent role at Ripple Labs, Rahul led growth and product marketing for the digital asset custody business. Earlier, after spending eleven years at Mercer in various regional and global marketing leadership roles, he made a pivotal transition into fintech and SaaS ecosystems as the global marketing director for NTT DOCOMO’s international payments business in 2018. His journey also includes a brief, impactful tenure at Superscrypt, an early-stage web3 fund under Temasek in 2023. Currently, Rahul leverages his vast experience as an advisor to early and growth-stage companies spanning web3, fintech, and SaaS, offering guidance on brand strategy, content, and GTM planning. He also serves as an honorary advisory board member for the APAC leg of the global CMO Council. Rahul holds a major in Business Economics and a Master’s in Digital Media from Hyper Island.